Art by Gordon

The Buzz of Social Media


Just getting the word out starts the process of attention but does nothing for engagement. Consider posting something is like putting up a sign in the middle of no where-no one knows or cares about the sign-your job is to first show people how to find the sign, and second convince them why they need to read the sign and last what to do in relation to the sign. Engagement begins when people of like interests and shared needs connect, this connection can be as simple as answering eachother's questions or sharing ideas and information about their products or other products they endorse.

The new media can seem cold and impersonal and the storefronts of today anonymous and distant but the personal side of human nature still seeks to communicate. Sales has become a game of numbers without knowing customers  nor listening to their wants and needs. The sale is contingent on the ability to approach a large quantity of clients whether they are interested or not-an example is SPAM, and the customers ability or need to buy the product. The relationship between the customer and the business suffers when the customer feels like a number or a pawn in a marketing scheme. People like to be talked to ad resent being talked at, you may sell more in the short term dealing with a large quantity of contacts but the amount of return customers you will lose will far outweigh the benefit of mass impersonal marketing.

I  believe a database full of nameless, faceless customers is like a  store full of customers who can and will go anywhere including to your competitors, leaving your store for anyone who engages with them and no business wants to lose those contacts as clients. Engagement and building a relationship with a customer is so important because customers want a business they can trust-they will return to that business because that trust and sense of relationship sets that business ahead of their competitors.

Next, the difference between computer graphics and painting-positives and negatives of both.